A hundred single-parent families in Serbia received food packages thanks to the donation activity organized by P&G in cooperation with the Ana and Vlade Divac Foundation.
With the purchase of every Pampers package of diapers in the period from September to October 2023, customers made contributions to support single-parent families. For every bought package of diapers, P&G contributed 50 dinars per pack, in a total value of 750,000 dinars.
Food packages were distributed through April and May 2024 to single-parent families in Belgrade, Starčevo and Pirot in cooperation with associations Evo Ruka, Mothers with Three Children, and Lav, which support single parents, families with children with disabilities, and vulnerable families with multiple children.
“In partnerships with different donors, such as P&G in this case, the Ana and Vlade Divac Foundation has been dedicatedly helping the most vulnerable families throughout Serbia for 17 years, through the purchase of necessities and in many cases donations for the reconstruction or construction of houses. We are always welcoming new donors and expanding our network of partners,” said Ana Koeshall, Director of the Ana and Vlade Divac Foundation.
In addition to humanitarian aid and the promotion of philanthropy, the Foundation also successfully manages community support projects as well as projects aimed at the economic empowerment of vulnerable groups and the promotion of employment.