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“Big Heart” is affinity credit card launched in cooperation with Eurobank EFG for the refurbishment of state owned kindergarten playgrounds throughout Serbia. This humanitarian credit card was launched in March 2010. Using this unique MasterCard credit card, issued by Eurobank EFG together with the Foundation Ana and Vlade Divac, gives an opportunity to every citizen to support the refurbishment of playgrounds in public kindergartens throughout Serbia with no additional costs.
With every transaction of the Big Heart credit card the Bank allocates 1% of total value of the transaction and 50% of monthly account maintenance costs to the Foundation’s campaign “Big Heart” and renovation of kindergarten playgrounds. The more the clients use the “Big Heart” credit card, the more they will support the betterment of our children who will grow in a better, care-free, happier and healthier environment.
During 2010, playgrounds of the following public kindergartens were renovated – Sunčica Kindergarten, Zvezdara Kindergarten Institution in Belgrade, Palčić Kindergarten, Niš Kindergarten Institution in Niš. In 2011, we plan to renovate another six playgrounds in public kindergartens throughout Serbia.